Fosters Wolf Blass

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First Taste Club Website

Wolf Blass, a Fosters’ owned brand, approached us to produce a promotional website for their new First Taste Club. The idea was introduce wine buffs to the full range of Wolf Blass products, from low to high end. The First Taste Club promoted Wolf Blass brand awareness and provided registered members with various club benefits and product discounts.

We created an subtle and elegantly branded website that truly embodied the brand values of Wolf Blass and its wide range of products.

• A product section, complete with tasting notes and food matches.
• A moments of appreciation page, enabling users to send in comments on Wolf Blass products.
• A dynamic content-management solution, allowing club administrators mange site-wide content and new member registrations.