Groove In The Park

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Animation and Web-Led Brand Development

Auckland event Groove in the Park, approached us to rework their overall brand, starting with their home page animation for their website.

Digital Station created a design and animation concept that worked off a funky environmental and family theme and engineered an interactive backing track that would change and mix beats and melodies into a sound track as you clicked and activated various characters within an interactive movie.

Projects like this allow us to show how well illustrated animation and sound can really engage end users.